“From chuckles to checks, meme marketing is shaking up the digital ad game in India’.

Meme marketing has emerged as a leading strategy in digital advertising, particularly in India. Recognizing the online language of “Netizens”, businesses are allocating larger budgets to capitalize on the meme culture. Disney+, for instance, leveraged a line from their movie trailer “Brahmastra” that transformed into a viral meme, with brands like Tinder, Dunzo, and others […]

Artificial Intelligence

artificial intelligence (ai) and machine learning (ml)

Are robots going to steal your graphic design job? Maybe. #ArtificialIntelligence is a powerful design tool that is getting better and better. AI can do the repetitive tasks like: đź“Ś Resizing imagesđź“Ś Removing backgroundsđź“Ś Color correctionđź“Ś Noise reduction It can also: 👉 Analyze data to make predictions👉 Create unique designs👉 Generate color palettes👉 Suggest fonts and […]

Google’s Next Generation AI with Enhanced Capabilities

In the realm of artificial intelligence, Google has consistently been at the forefront, pushing boundaries and revolutionizing the way we interact with technology. Continuing its quest for innovation, Google recently unveiled its newest AI creation, PALM-2. With enhanced capabilities and groundbreaking advancements, PALM-2 promises to redefine the landscape of artificial intelligence and elevate the user […]

The Case: Google and the CCI

In a recent development, the National Company Law Appellate Tribunal (NCLAT) upheld a penalty on Google and set aside certain directions issued by the Competition Commission of India (CCI). The Case: Google and the CCI In 2018, the CCI imposed a fine of Rs. 136 crores on Google for abusing its dominant position in the […]