“From chuckles to checks, meme marketing is shaking up the digital ad game in India’.
![](http://pratikdigitalgeorge.com/wp-content/uploads/2023/11/system-developers-analyzing-code-on-wall-screen-tv-2022-01-13-00-41-01-utc-1024x480.jpg)
Meme marketing has emerged as a leading strategy in digital advertising, particularly in India. Recognizing the online language of “Netizens”, businesses are allocating larger budgets to capitalize on the meme culture. Disney+, for instance, leveraged a line from their movie trailer “Brahmastra” that transformed into a viral meme, with brands like Tinder, Dunzo, and others […]