“From chuckles to checks, meme marketing is shaking up the digital ad game in India’.

Meme marketing has emerged as a leading strategy in digital advertising, particularly in India. Recognizing the online language of “Netizens”, businesses are allocating larger budgets to capitalize on the meme culture. Disney+, for instance, leveraged a line from their movie trailer “Brahmastra” that transformed into a viral meme, with brands like Tinder, Dunzo, and others […]